By now, if you are living in the social world, you have heard the overwhelming reaction to the Nationwide Mutual...

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    by Alan Nazarelli on Sun, Jun 09, 2013 @ 02:41 PM

    I recently surveyed the most current thinking of the age-old  question: “how do you create an effective sales message."...

    Market Research and Digital Campaign ROI

    by Alan Nazarelli on Sun, Jun 09, 2013 @ 02:41 PM

    Digital campaigns have come of age with innovative combinations of digital elements including social. One major...