white paper: The customer intelligent enterprise
Customer intelligence can be a key strategy in preparing your business to not just respond to customer needs, but to anticipate them. According to a recent report from Aberdeen, improved customer intelligence empowers organizations to profitably define, identify, and respond to high value customers. This report also states that 74% of best-in-class companies across industries say improving customer intelligence management practices is the top motivator for creating a culture of customer-centricity.
Learn how to effectively transform your company and create a culture of customer-centricity.