Silicon Valley Research Group Blog | Alan Nazarelli (5)

Alan Nazarelli

Alan Nazarelli is Founder & CEO of Silicon Valley Research Group. Based in San Jose, CA with offices in Seattle and New York, the company works with the world’s most innovative brands to provide timely and actionable market intelligence and strategic guidance to enable them to make well-informed decisions to positively impact revenues and profits and to achieve their growth targets.

Recent Posts

Using Market Research to Success Test Your Next Product Idea

by Alan Nazarelli on Fri, May 10, 2019 @ 09:00 AM

When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...

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The Qualitative Edge Part 3: Innovating at the Edge of Customer Experience

by Alan Nazarelli on Thu, May 02, 2019 @ 11:02 AM

In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative, in-depth...

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Don’t Let Your Survey Taint Your Brand

by Alan Nazarelli on Fri, Mar 15, 2019 @ 09:00 AM

"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment made...

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Creating the Optimal Sales Message

by Alan Nazarelli on Sun, Mar 10, 2019 @ 02:19 PM

I recently surveyed the most current thinking of the age-old question: “how do you create an effective sales message." and...

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Shopping Cart Voyeur

by Alan Nazarelli on Sat, Mar 02, 2019 @ 10:22 AM

I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.

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