"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment made...
Creating the Optimal Sales Message
by Alan Nazarelli on Sun, Mar 10, 2019 @ 02:19 PM
I recently surveyed the most current thinking of the age-old question: “how do you create an effective sales message." and...
Connecting Social Data to Primary Market Research
by Elaina Mattingly on Sat, Mar 02, 2019 @ 10:42 AM
“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces....
Shopping Cart Voyeur
by Alan Nazarelli on Sat, Mar 02, 2019 @ 10:22 AM
I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.
Characteristic #1 of a Customer Intelligent Enterprise: Invest in the Voice of the Customer
by Marc Pitcher on Wed, Sep 05, 2018 @ 09:24 PM
The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...
Quicker, Deeper, Cheaper: Asynchronous Online Focus Groups
by Shawn Fisher on Mon, Feb 05, 2018 @ 09:32 PM
Quicker, deeper, cheaper; our clients all agree that our new qualitative market research methodology of Asynchronous Online...
What's in a Name?
by Marc Pitcher on Sun, Jan 07, 2018 @ 09:23 PM
As many of you are aware, our new name is Silicon Valley Research Group. More than just a name and logo change, the change...
The “Pull” Marketing Strategy
by Marc Pitcher on Thu, Aug 03, 2017 @ 09:25 PM
How can vendors re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push”?
Our...
Facebook's IPO and the Market Research Effects
by Marc Pitcher on Sun, Mar 12, 2017 @ 10:50 AM
Much has been made of Facebook’s planned IPO, and many have picked over the carcass that is the filing paperwork, seeking...