At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we often...
| Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky... |
The Wall Street Journal reported this week that three out of four venture funded startups fail to return a single dime to...
We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...
Creating a technology pricing strategy is vitally important to any tech business. This won’t come as an easy task and there...
Understanding your customers is a key strategy in preparing your business to not just respond to customer needs, but to...
Market research is an ever-changing industry. However, it seems some aspects of marketing research stand the test of time -...
As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...
We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a research...
February 18th 2009 marked EQUS Group's first Wine&Tell event. While our Clients and Friends encouraged us to host an...
The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the use...
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative, in-depth...
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment made...
I recently surveyed the most current thinking of the age-old question: “how do you create an effective sales message." and...
“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces....
I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.
The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...
