As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Series of Wine&Tell events have been scheduled for the month of December to disseminate data from our recent data reports to...
With the recent ruling by Congress which will allow Internet Service Providers (ISPs) to sell customers’ browsing...
| Written by Paul Hague |
It happens to all of us. We are introduced to someone and think we have remembered their name... |
As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...
Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a surprise....
Let's talk about why designers need to design customer intelligent products. And why now?
Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom given...
Thank you to everyone who participated in our recent studies: 2010 IT Outlook and Holiday Trend study! Congratulations to...
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers? Is...
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
Following up to the blog post on Big Data versus Big Insights (which BTW garnered the highest readership of any of the...
We recently completed a study for a business-to-business information technology (IT) company; this company believed they...
Digital campaigns have come of age with innovative combinations of digital elements including social. One major difference...
By now, if you are living in the social world, you have heard the overwhelming reaction to the Nationwide Mutual Insurance...
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
A question I am often asked is: What is the value of technology domain or industry expertise when delivering market...
In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and financial...
