So an unusual discovery as I made my weekly online research rounds. A claim by easy listening/electronica music producers ...

    Silicon Valley Research Group is releasing its 2009 Holiday Spending report which will focus on the following items: What’s...

    Tendency to Quantify Qualitative Data

    by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM

    One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related to...

    This “under the hood” glimpse is sadly missing from technology marketing today.

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    Series of Wine&Tell events have been scheduled for the month of December to disseminate data from our recent data reports to...

    Reflecting on Net Neutrality

    by H. Carpenter on Mon, Jun 08, 2020 @ 09:28 PM

    With the recent ruling by Congress which will allow Internet Service Providers (ISPs) to sell customers’ browsing...

    Brand name research: what's in a name?

    by Alan Nazarelli on Mon, Jun 01, 2020 @ 07:23 PM

    Written by Paul Hague

    It happens to all of us. We are introduced to someone and think we have remembered their name...

    As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...

    Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a surprise....

    Wall Street Loves Great Product Design!

    by Alan Nazarelli on Mon, Apr 27, 2020 @ 11:00 AM

    Let's talk about why designers need to design customer intelligent products. And why now?

    Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom given...

    Thanks To All Participants

    by Marc Pitcher on Tue, Apr 14, 2020 @ 06:33 PM

    Thank you to everyone who participated in our recent studies: 2010 IT Outlook and Holiday Trend study! Congratulations to...

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Fri, Apr 10, 2020 @ 02:20 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers? Is...

    The Inner Game of Market Research

    by Alan Nazarelli on Tue, Mar 31, 2020 @ 10:20 AM

    You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...

    Big-Data, Big Problem?

    by Bob Sandler on Tue, Mar 17, 2020 @ 09:29 PM

    Following up to the blog post on Big Data versus Big Insights (which BTW garnered the highest readership of any of the...

    Sales Battle Cards

    by Wes Fu on Tue, Mar 10, 2020 @ 07:28 PM

    We recently completed a study for a business-to-business information technology (IT) company; this company believed they...