New Report Released Upcoming Holiday Spending Trend (“What Consumers Most Wish to See Under the Tree”)
by Marc Pitcher on Tue, Jul 07, 2020 @ 06:32 PM
Silicon Valley Research Group is releasing its 2009 Holiday Spending report which will focus on the following items: What’s...
Tendency to Quantify Qualitative Data
by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
Market Research 101: Who's Taking Your Online Survey?
by Shawn Fisher on Wed, Jun 24, 2020 @ 08:47 PM
With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related to...
The Blue Moon Orange and Your Marketing Message
by Alan Nazarelli on Tue, Jun 23, 2020 @ 10:30 AM
This “under the hood” glimpse is sadly missing from technology marketing today.
The Road to Segmentation Part 2-Appying Segmentation to Technology Companies
by Alan Nazarelli on Tue, Jun 09, 2020 @ 09:25 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Special Announcement: Silicon Valley Research Group December Wine&Tell Events
by Alan Nazareli on Tue, Jun 09, 2020 @ 06:31 PM
Series of Wine&Tell events have been scheduled for the month of December to disseminate data from our recent data reports to...
Reflecting on Net Neutrality
by H. Carpenter on Mon, Jun 08, 2020 @ 09:28 PM
With the recent ruling by Congress which will allow Internet Service Providers (ISPs) to sell customers’ browsing...
MARKET RESEARCH, THE CLOUD & NEW SOFTWARE DISTRIBUTION MODELS
by Bob Sandler on Wed, Jun 03, 2020 @ 01:13 PM
Brand name research: what's in a name?
by Alan Nazarelli on Mon, Jun 01, 2020 @ 07:23 PM
Written by Paul Hague |
It happens to all of us. We are introduced to someone and think we have remembered their name... |
The End Of Net Neutrality is the End of Innovation
by Alan Nazarelli on Wed, May 13, 2020 @ 06:25 PM
As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...
The Qualitative Edge & the Power of Psychometrics
by H. Carpenter on Mon, May 04, 2020 @ 04:00 PM
Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a surprise....
Wall Street Loves Great Product Design!
by Alan Nazarelli on Mon, Apr 27, 2020 @ 11:00 AM
Let's talk about why designers need to design customer intelligent products. And why now?
Maximizing Market Research ROI - Why Companies Don't Invest in Research
by Alan Nazarelli on Fri, Apr 24, 2020 @ 09:15 AM
Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom given...
Thanks To All Participants
by Marc Pitcher on Tue, Apr 14, 2020 @ 06:33 PM
Thank you to everyone who participated in our recent studies: 2010 IT Outlook and Holiday Trend study! Congratulations to...
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Fri, Apr 10, 2020 @ 02:20 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers? Is...
The Agile Customer Manifesto-Five Musts for your Customer Input Model
by Alan Nazarelli on Tue, Apr 07, 2020 @ 01:23 PM
The Inner Game of Market Research
by Alan Nazarelli on Tue, Mar 31, 2020 @ 10:20 AM
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
Big-Data, Big Problem?
by Bob Sandler on Tue, Mar 17, 2020 @ 09:29 PM
Sales Battle Cards
by Wes Fu on Tue, Mar 10, 2020 @ 07:28 PM
We recently completed a study for a business-to-business information technology (IT) company; this company believed they...