A question I often get asked is about the value of technology domain or industry expertise when delivering market research...
An important application of market research is testing market messages for B2B and B2C products. How should messages be...
We spent a good part of 2012 enhancing our Customer Anthropology Lab with several new features dedicated to creating...
35,576 feet below the ocean’s surface. According to James Cameron, a “desolate, foreboding, and moon-like” place. His trip...
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
Yes, you heard that right. COBD. Now that IT has been consumerized, Big Data is next to be consumerized.
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...
One of the gents who works for me here at Silicon Valley Research Group just celebrated his baby daughter’s first birthday....
One disconnect is that customers are expecting and even demanding that the purchasing process become "more pull, less push"...
In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of Big...
According to this Wall Street Journal article (see link below), Google is aggressively targeting Microsoft's enterprise...
The Phone Itch Cycle
Silicon Valley Research Group is releasing its 2009 Holiday Spending report which will focus on the following items: What’s...
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related to...
This “under the hood” glimpse is sadly missing from technology marketing today.
