When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...
A critical component of every successful venture is an understanding of customers and what they want from your product. Not...
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
With the recent announcement regarding Apple's latest iPad offering, (named not the iPad 3, or iPad HD, but quite simply,...
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...
While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.
Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
The Wall Street Journal had an interesting article about a week ago titled, “Microsoft Hits Back as Google Muscles In,” and...
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?... |
We constantly strive to provide leading edge market research services and methodologies and have recently launched a...
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
Brands are like Faberge eggs - precious and delicate.
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you launch...
Google's purchase of Nest signifies a major direction in where consumer technologies are headed.
The conversation around...
How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push"?...
