The Wall Street Journal had an interesting article about a week ago titled, “Microsoft Hits Back as Google Muscles In,” and...
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Thu, Oct 01, 2020 @ 08:35 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?... |
Introducing a Brand-Building Tool called MarketBuilder
by Alan Nazarelli on Thu, Sep 17, 2020 @ 07:29 PM
We constantly strive to provide leading edge market research services and methodologies and have recently launched a...
The Buyer's Journey 3: Feelings...Nothing More Than Feelings
by Alan Nazarelli on Wed, Sep 09, 2020 @ 07:25 PM
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
Brands Are Like Faberge Eggs
by Alan Nazarelli on Wed, Sep 09, 2020 @ 07:10 PM
Brands are like Faberge eggs - precious and delicate.
Social Media Data Analysis, 5 Steps to Success
by Wes Fu on Tue, Sep 08, 2020 @ 08:41 PM
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
3 Quick Tips for Effective Product Pricing
by H. Carpenter on Tue, Sep 08, 2020 @ 07:12 PM
Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you launch...
Google, Nest and the internet of "EVERYTHING"!
by Alan Nazarelli on Mon, Sep 07, 2020 @ 08:27 PM
Google's purchase of Nest signifies a major direction in where consumer technologies are headed.
The conversation around...
How to Create Your “Pull” Marketing Strategy
by Alan Nazarelli on Mon, Sep 07, 2020 @ 01:25 PM
How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push"?...
Technology Market Research: The Importance of Domain Expertise
by Alan Nazarelli on Sat, Sep 05, 2020 @ 09:21 PM
A question I often get asked is about the value of technology domain or industry expertise when delivering market research...
7 Step Message Effectiveness Testing Framework: Part I
by Alan Nazareli on Mon, Aug 17, 2020 @ 02:45 PM
An important application of market research is testing market messages for B2B and B2C products. How should messages be...
How Anthropological Observation Guides Strategic Planning.
by Bob Sandler on Tue, Aug 11, 2020 @ 08:19 PM
What Drives His Dives: Three Reasons James Cameron Succeeds
by Marc Pitcher on Tue, Aug 11, 2020 @ 06:28 PM
35,576 feet below the ocean’s surface. According to James Cameron, a “desolate, foreboding, and moon-like” place. His trip...
Technology Market Validation Case Study: New Product Testing with Market Research
by Alan Nazarelli on Thu, Aug 06, 2020 @ 08:34 PM
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Social Sentiment Analysis Research: Social Media Brand Tracking
by Alan Nazareli on Wed, Aug 05, 2020 @ 08:13 PM
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
The consumerization of Big Data
by Alan Nazarelli on Tue, Aug 04, 2020 @ 08:32 PM
Yes, you heard that right. COBD. Now that IT has been consumerized, Big Data is next to be consumerized.
Social Media Brand Tracking
by Wes Fu on Tue, Aug 04, 2020 @ 01:26 PM
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
“The Consumer is Changing Us”-Three Game Changing Disciplines every Marketer MUST Embrace
by Alan Nazarelli on Tue, Aug 04, 2020 @ 01:24 PM
"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...
New iPad: Five Reasons Apple Always Gets it Right
by Alan Nazareli on Mon, Aug 03, 2020 @ 08:38 PM
One of the gents who works for me here at Silicon Valley Research Group just celebrated his baby daughter’s first birthday....
The "More Pull" Marketing Strategy
by Alan Nazareli on Sat, Aug 01, 2020 @ 09:30 PM
One disconnect is that customers are expecting and even demanding that the purchasing process become "more pull, less push"...