In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
So, some Interesting facts from the Pew Research Center's Internet & American Life Project: More people surveyed say they...
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...
When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...
A critical component of every successful venture is an understanding of customers and what they want from your product. Not...
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
With the recent announcement regarding Apple's latest iPad offering, (named not the iPad 3, or iPad HD, but quite simply,...
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...
While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.
Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
The Wall Street Journal had an interesting article about a week ago titled, “Microsoft Hits Back as Google Muscles In,” and...
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?... |
We constantly strive to provide leading edge market research services and methodologies and have recently launched a...
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
