Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton School...
New technologies and Customer Anthropology
by Alan Nazarelli on Tue, Nov 10, 2020 @ 08:30 PM
Silicon Valley Group to Explore Business Strategies for Future
by Bob Sandler on Tue, Nov 10, 2020 @ 08:20 PM
New C-level group formed in Silicon Valley for Thought Leadership Program
Silicon Valley Research Group is creating a...How Not to Service Your Customer - Where salesforce.com is Broken!
by Alan Nazarelli on Tue, Nov 10, 2020 @ 06:24 PM
I recently tried to migrate our company to salesforce.com. Here is a primer on HOW NOT TO SERVICE YOUR CUSTOMER.
Bay Area Research: The Purple Cow Has Left the Building - Part 2
by Alan Nazarelli on Tue, Nov 10, 2020 @ 04:11 PM
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
Pew Market Research: Pendulum Swings to Smartphones
by Shawn Fisher on Mon, Nov 09, 2020 @ 09:16 PM
So, some Interesting facts from the Pew Research Center's Internet & American Life Project: More people surveyed say they...
Part Two: A New Year Marketing Strategy and Business Success Message
by Marc Pitcher on Mon, Nov 09, 2020 @ 08:42 PM
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
The Buyer's Journey Part 2: When There Is No "Buy"
by Alan Nazarelli on Mon, Nov 09, 2020 @ 06:29 PM
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...
Avoiding NetFlix Moments: Customer Insight BEFORE you act!
by Marc Pitcher on Wed, Nov 04, 2020 @ 08:44 PM
Facebook and Instagram: The Heat Is On
by Marc Pitcher on Tue, Nov 03, 2020 @ 08:46 PM
Customer Dynamics and the Success of Apple's Retail Stores
by Marc Pitcher on Tue, Nov 03, 2020 @ 08:43 PM
When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...
Market Research: Seven "Mini Pivots" Start-Ups and VCs Miss
by Alan Nazareli on Sat, Oct 10, 2020 @ 08:40 PM
A critical component of every successful venture is an understanding of customers and what they want from your product. Not...
5 Steps to Success with Social Media Data Analysis
by Wes Fu on Thu, Oct 08, 2020 @ 01:28 PM
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
New iPad: Customer Insight from Small Business Owners
by Marc Pitcher on Wed, Oct 07, 2020 @ 08:39 PM
With the recent announcement regarding Apple's latest iPad offering, (named not the iPad 3, or iPad HD, but quite simply,...
How AI Is Changing The Way We Uncover Customer Insights Pt. 2
by H. Carpenter on Wed, Oct 07, 2020 @ 08:23 PM
How to Price your Product in a Competitive Market
by Alan Nazarelli on Wed, Oct 07, 2020 @ 06:53 PM
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...
Big Data vs. Big Insights: What to do with the Data.
by Alan Nazarelli on Tue, Oct 06, 2020 @ 09:15 PM
While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.
Testing Concept: Market Simulation to Achieve Product Success
by Shawn Fisher on Tue, Oct 06, 2020 @ 08:40 PM
Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
How to Maximize Your (B2B) Research Investment
by Wes Fu on Tue, Oct 06, 2020 @ 08:21 PM
Bay Area Research Blog: The Purple Cow has left the building
by Alan Nazarelli on Tue, Oct 06, 2020 @ 06:54 PM
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...