While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary. ...
The Top Three Software Pricing Strategies
With the recent shift to value-based pricing models and digital distribution,...
Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and developing...
I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk earlier...
We constantly strive to provide leading edge market research services and methodology to our growing list of technology...
When you are selling a technology product, you are selling a platform. Or at least, the customer views it as a platform...
As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...
As a market research technology company principally engaged in serving the needs of the technology community, we are often...
Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order to...
Last Friday I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...
Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton School...
New C-level group formed in Silicon Valley for Thought Leadership Program
Silicon Valley Research Group is creating a...
I recently tried to migrate our company to salesforce.com. Here is a primer on HOW NOT TO SERVICE YOUR CUSTOMER.
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
So, some Interesting facts from the Pew Research Center's Internet & American Life Project: More people surveyed say they...
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...
