Silicon Valley Research Group Blog

WHAT IS YOUR BRAND “Covfefe” INDEX?

Posted by Alan Nazareli on Tue, Jun 06, 2017 @ 01:30 PM

In the now infamous Tweet heard ’round the world, President Donald Trump tweeted out the word "Covfefe" at 12:06 a.m. on May 31, 2017. The media and pundits have been trying to decipher its meaning. Was it a typo? Was the president trying to say something else?

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Tags: Branding

5 TIPS FOR MARKET SEGMENTATION RESEARCH

Posted by H. Carpenter on Tue, May 16, 2017 @ 03:30 PM

Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and effective manner possible. Market segmentation research allows you to identify the specific needs of a particular group in your market and speak directly to that need. However, too many segmentation implementations don't work well despite large investments in time and money.

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Tags: Segmentation, Market Research Best Practice

3 Quick Tips for Effective Product Pricing

Posted by H. Carpenter on Tue, May 02, 2017 @ 02:00 PM

Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you launch your product, you may as well consider the buzzer sounded because it’s almost impossible to significantly raise a price once it’s been set. If you set your price too high then the product won’t sell: you lose. If you set your price too low then you run the risk of missing out on significant revenues and your competitor might win instead. 

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Tags: Pricing Strategy

The Qualitative Edge & the Power of Psychometrics

Posted by H. Carpenter on Thu, Apr 13, 2017 @ 04:00 PM

Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a surprise. Prediction guru Nate Silver was wrong twice-in predicting the winner of the Republican primary and then again with the presidential election. What happened? What caused the massive, well-funded Clinton machine to be up-ended? Various explanations abound from the electoral college (of course), to the geographic concentration of Clinton voters, etc. However, these facts only tell part of the story.

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Tags: qualitative research, announcements

SOFTWARE PRICING STRATEGY PART II

Posted by H. Carpenter on Tue, Mar 28, 2017 @ 04:00 PM

The Top Three Software Pricing Strategies

With the recent shift to value-based pricing models and digital distribution, there are three pricing strategies dominating software sales. Let’s explore them one at a time with some of the data collected by PricewaterhouseCoopers:

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Tags: Pricing Strategy

Software Pricing Strategy Part I

Posted by H. Carpenter on Tue, Mar 14, 2017 @ 05:19 PM

 

Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and developing an excellent piece of software, you want to be sure you have a winning strategy in place to maximize your software’s profitability.

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Tags: Pricing Strategy

Big data & small data

Posted by Alan Nazareli on Fri, Oct 28, 2016 @ 02:07 PM

In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of Big Data in helping marketers fully understand the customer journey. With the rise of Big Data and Machine Learning, the time is right to explore limits and engineer solutions to overcome these.

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Tags: Big data

Make your next focus group an "unfocus group"

Posted by Alan Nazarelli on Fri, Aug 26, 2016 @ 10:53 AM

 

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Tags: Market Research Best Practice

Using market research to success test your next product idea

Posted by Alan Nazarelli on Mon, Aug 15, 2016 @ 09:00 AM

When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative methods have evolved substantially to enable accurate insights on how the market will react to your original idea or product extension.

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Tags: Market Research Best Practice, Product Insights

Latest Newsletter

Posted by Alan Nazarelli on Tue, Jun 07, 2016 @ 01:00 PM

SILICON VALLEY RESEARCH GROUP NEWSLETTER-June 2016

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Tags: announcements