What Is Your Brand “Covfefe” Index?

    by Alan Nazareli on Tue, Jun 06, 2017 @ 01:30 PM

    In the now infamous Tweet heard ’round the world, President Donald Trump tweeted out the word "Covfefe" at 12:06 a.m....

    5 Tips for Market Segmentation Research

    by H. Carpenter on Tue, May 16, 2017 @ 03:30 PM

    Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...

    3 Quick Tips for Effective Product Pricing

    by H. Carpenter on Tue, May 02, 2017 @ 02:00 PM

    Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you...

    Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a...

    Software Pricing Strategy Part II

    by H. Carpenter on Tue, Mar 28, 2017 @ 04:00 PM

    The Top Three Software Pricing Strategies

    With the recent shift to value-based pricing models and digital distribution,...

    Software Pricing Strategy Part I

    by H. Carpenter on Tue, Mar 14, 2017 @ 05:19 PM

    Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and...

    Big Data & Small Data

    by Alan Nazareli on Fri, Oct 28, 2016 @ 02:07 PM

    In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of...


    When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...

    Latest Newsletter

    by Alan Nazarelli on Tue, Jun 07, 2016 @ 01:00 PM


    Brands Are Like Faberge Eggs

    by Alan Nazarelli on Tue, Apr 12, 2016 @ 10:00 AM

    Brands are like Faberge eggs - precious and delicate. 

    Don’t Let Your Survey Taint Your Brand

    by Alan Nazarelli on Tue, Mar 15, 2016 @ 09:00 AM

    "I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...

    Customer Experience & Business Value

    by Alan Nazarelli on Tue, Jan 26, 2016 @ 09:00 AM

    In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and...

    In God We Trust. All Others Bring Data.

    by Alan Nazarelli on Wed, Oct 28, 2015 @ 09:00 AM

    The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the...

    In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...

    In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how...

    Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.

    This “under the hood” glimpse is sadly missing from technology marketing today.

    Shopping Cart Voyeur

    by Alan Nazarelli on Fri, Jun 05, 2015 @ 10:22 AM

    I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.  

    Wall Street Loves Great Product Design!

    by Alan Nazarelli on Mon, Apr 27, 2015 @ 11:00 AM

    Let's talk about why designers need to design customer intelligent products. And why now?